How do privacy regulations like GDPR and CCPA impact digital marketing practices?
Posted: Wed Feb 28, 2024 12:47 pm
Privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) impose legal requirements and standards for the collection, processing, and protection of personal data of individuals, affecting digital marketing practices and data management strategies. Compliance with privacy regulations requires transparency, consent, and user control over data collection and usage, influencing targeting, tracking, and personalization practices, and prompting marketers to adopt privacy-by-design principles, data governance frameworks, and consent management solutions to ensure compliance and build trust with customers.