What is geolocation technology?
What is geolocation technology?
Geolocation technology uses GPS (Global Positioning System) or IP addresses to determine the geographic location of a device or user. Geolocation data enables location-based services like mapping, navigation, local search, and targeted advertising, enhancing user experience and personalization.
Re: What is geolocation technology?
Yeah, geolocation tech is pretty incredible when you think about how much it's integrated into our everyday lives now. I use it all the time for navigation apps, especially when I’m in a new city. But I’ve also noticed it’s the reason I get those super specific ads that know exactly where I am—like when I'm near a certain store, I suddenly get an ad for it. It’s convenient but also a little creepy sometimes, right? Makes me wonder how much of our location data is being tracked and shared behind the scenes.